This is almost my first experience of doing "Marketing" for an advertising publication. In some countries like Malaysia, these sort of publication have very limited meaning. Local advertising have not yet been established and people are usually wandering around the whole city for the needs they can possibly find very close in their own neighborhood and yet they don't know about'em.
"Neighbor Ads" of ours was a second trial in the second country after Iran's experience that we had almost 8 years ago and the one in Iran is now a huge advertising campaign for every neighborhood in a city of 10 million population like Tehran.
Business owners in some areas of this neighborhood (Mont Kiara & Sri Hartamas) have real good business and too many customers, But is it really enough? Is it really all they can get?
as we have done some researches, there are about more than 300,000 people working & living in mont kiara & sri hartamas neighborhood. But even in Plaza Damas & Solaris Mont Kiara when ever you go , you feel like maybe even less than 10% of the local population is spending time and do their shopping here. Most of them are heading toward larger shopping malls of KL and/or other outlets in other areas. why? do they really know something better that they can't find close here? I believe , NO! They go far away to other areas for shopping and spending time in other places pubs & bars & restaurants just because they don't have enough information and real deep impression about their own neighborhood. Impression needs time. Business owners should not expect having customers out of one advertisement within a night. we are trying to make this impression with trying to make a better "Neighbor Ads" every time and getting to people's attention that this publication is all about difference compared to any other advertising tool.
Still in many negotiations for the second issue which will be out after 20th January 2010. We are going to send 4000 pc's with POS Malasyia which we hope this action takes attention of both consumers and advertisers.
"Neighbor Ads" of ours was a second trial in the second country after Iran's experience that we had almost 8 years ago and the one in Iran is now a huge advertising campaign for every neighborhood in a city of 10 million population like Tehran.
Business owners in some areas of this neighborhood (Mont Kiara & Sri Hartamas) have real good business and too many customers, But is it really enough? Is it really all they can get?
as we have done some researches, there are about more than 300,000 people working & living in mont kiara & sri hartamas neighborhood. But even in Plaza Damas & Solaris Mont Kiara when ever you go , you feel like maybe even less than 10% of the local population is spending time and do their shopping here. Most of them are heading toward larger shopping malls of KL and/or other outlets in other areas. why? do they really know something better that they can't find close here? I believe , NO! They go far away to other areas for shopping and spending time in other places pubs & bars & restaurants just because they don't have enough information and real deep impression about their own neighborhood. Impression needs time. Business owners should not expect having customers out of one advertisement within a night. we are trying to make this impression with trying to make a better "Neighbor Ads" every time and getting to people's attention that this publication is all about difference compared to any other advertising tool.
Still in many negotiations for the second issue which will be out after 20th January 2010. We are going to send 4000 pc's with POS Malasyia which we hope this action takes attention of both consumers and advertisers.
